Purpose & Disclaimer
Welcome! The purpose of this blog is to promote a Malaysian artist named Rozella and her new song XOXO. This blog is made for an assignment and is not real promotional material.
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Images are provided by Rozella.
The photographers behind are: Joshua Chay, Nqzo, Melissa Toh, Waqqas A., and Brandon Lee.
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Creative brief
Objective: The advertising, in form of a blog, will create awareness about her inspiring new song XOXO.
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Target audience: The target audience is young female adults from the age of 18 to 35. They are looking for inspiration and someone to look up to who have overcome difficulties in their live.
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Product/Brand: The song XOXO by Rozella ...
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Statement of benefit (USP): … will make people know where she is in her life now. This song will also help people follow their dreams and don’t let anything stand in their way.
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Benefit/Support:
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The lyrics will inspire people to follow their dreams
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Joyful and electronic sound with the unique voice of Rozella
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The beat of the song provides you with happiness
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The message of the song makes you feel empowered
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Tone: The tone of the blog is happy, girly, and inspiring.
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Character of Rozella: Rozella is real and sees the beauty inside of people and not just the beauty of their looks. She is inspiring to females who are questioning themselves.
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Mandatories are: Profile picture of Rozella from the song “XOXO”.
For me a song is just like a piece of article. It is about telling a story through the song, the lyrics and melodies - Rozella
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